google mobile friendly update

Are you ready for Google Mobile-Friendly Update?

There are already a ton of posts out there talking about the new Google Mobile-Friendly update which is going live on April 21, 2015.  If you want to read full details on this update you can check it out on the official Google Webmaster Blog.  What I want to discuss in this post is what…
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Amazon Will Shut Down Amazon Webstore

I just got back from IRCE Focus in Los Angeles and sources confirm that Amazon will shut down Amazon Webstores in 2016.  Although this will not impact Amazon at all in regards to their marketplace, it signifies that Amazon finally gave up in competing with eCommerce platform players such as Shopify and Magento.  Although Amazon…
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ebay listing template image

Custom eBay Listing Template

If you are serious about selling on eBay as a business you have to use a professional looking eBay listing template.  One of the best features of selling on eBay, instead of another marketplace, is that eBay offers sellers the ability to control their product descriptions by providing custom HTML templates.  This is a huge…
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ecommerce ecosystem for small companies

Intro to eCommerce ecosystem

Almost everyone in the world knows of the term eCommerce, but what exactly does that term mean?  When you hear the word eCommerce, what comes to mind?  For most people, they probably immediately think Amazon or  Others might think, eCommerce refers to any website that sells products online.  Although that is partly true, eCommerce…
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ecommerce shipping

eCommerce Shipping Tip & Tricks

One of the most tedious and painful aspects of eCommerce is dealing with shipping.  However, this is one of the most important subjects to cover because eCommerce shipping can make or break your business in terms of profitability.  Shipping is a pretty broad subject because it covers everything from shipping cost, what shipping methods are…
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magento customer segmentation

Magento Enterprise – Customer Segmentation

One very powerful tool that Magento Enterprise offers is the ability to segment customers so that you can offer them a personalized shopping experience.  Here is a quick screen shot guide to help you setup customer segmentation, then display unique banners to those segments. (Step 1) Log into the Magento admin and mouse over Customers…
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eCommerce platform cost vs capabilities

Upgrading your eCommerce platform

Upgrading your eCommerce platform is a lot like picking your first eCommerce platform, but with one major difference.  When you are brand new to eCommerce you can only assume what you want vs. what you don’t need.  Much like a first time home buyer, you don’t know what you don’t know.  For those that have…
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How To Choose The Right ECommerce Platform

How to choose the right eCommerce platform

Revised 1/6/18 When selecting the right eCommerce platform there are multiple variables that have to be taken into consideration.  I’ve read a ton of platform reviews over the years.  Some I found to be pretty good, but generally I didn’t like what I found online.  Most reviews just talk in general terms such as “the…
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dimensional weight shipping formula

Dimensional Weight Shipping

In 2015, both FedEx and UPS switched over to dimensional weight shipping.  This is a huge issue for almost everyone in the eCommerce industry because no longer is it enough to just know your product weight. What is dimensional weight shipping? Dimensional weight shipping is pretty straight forward, but it takes some work when trying…
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Reporting Trademark Violation

If you are a manufacturer or brand owner selling your products online, you will inevitably have to deal with reporting trademark violation from other sellers on various online sales channels.  Here are some helpful links to help you report trademark violators on the top three online sales channels: Google Amazon eBay On…
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