Tag: Shopify

should i use shopify

Should I use Shopify?

If you are starting an eCommerce business or if you are considering a new platform, you are probably considering “should I use Shopify?”.  Shopify has been one of the fastest growing eCommerce platforms over the past five years.  Just take a look at Google Trends to see how it has been trending compared so other…
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How To Choose The Right ECommerce Platform

How to choose the right eCommerce platform

Revised 1/6/18 When selecting the right eCommerce platform there are multiple variables that have to be taken into consideration.  I’ve read a ton of platform reviews over the years.  Some I found to be pretty good, but generally I didn’t like what I found online.  Most reviews just talk in general terms such as “the…
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shopping cart abandonment

Shopping Cart Abandonment

One of the best presentations I’ve sat through at Conversion Conference 2012 was the session about Shopping Cart Abandonment. In the past online marketing professionals always talked about shopping cart abandonment like it was a bad thing. It turns out recent studies have proven that cart abandonment =/= bad, it is actually a good thing…
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