eCommerce Expert and Leader

eCommerce Strategy and Tactical Execution for Companies Seeking Growth and ROI


Strategy, execution and organization


A/B and multivariate testing 


Local SEO and customer experience


Integrated customer experience


SEO, SEM, SMM, email, etc.


Budgeting, forecasting and deep analysis


For over a decade, I’ve helped companies, large and small, grow eCommerce sales across myriad industries. As Taco Bell’s  eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 3 years, by reimagining the QSR brand’s omnichannel customer experience – from ordering online to picking up in-store.

Designing the Best Mobile Ordering Experience Panel ONWARD 2018 Taco Bell Brand Award


Here are a few examples of my previous work


YEXT + Taco Bell

While I was Director of eCommerce for Taco Bell I implemented YEXT as a local SEO tool to dramatically increase incremental traffic to our 7,000 restaurants.

Revenue Impact

366% increase in organic revenue

Read Case Study
Traffic Impact

131% increase in organic traffic


Derrick is an e-commerce/digital guru. We worked together on several huge initiatives at Taco Bell and outside of his wealth of knowledge he is an authentic person. Honest and fun to work with. His technical ability and marketing experience makes him extremely valuable to any team.

Veronica Fornu-Luna

Sr. Manager, Taco Bell

Derrick is an incredibly talented Ecommerce and digital marketing leader. It’s rare to find a professional who has the ability to throw on a blazer and present in front of the C-Suite while simultaneously being able to get into the weeds and skillfully discuss technical requirements with developers… 

Ari Nahmani

CEO, Kahena Digital

I worked with Derrick through a multi-year complex ecommerce implementation program. Derrick has a strong ecommerce strategy vision and ability to translate it into practical and actionable solutions. Pulling from his background and deep understanding of ecommerce technology platforms…

Jonathan Maier

Principle Program Architect, Salsify

Derrick Chan is an eCommerce and Marketplace expert. He had great command on both B-2-B and B-2-C eCommerce strategies and is also very technical (comes in very handy as a project manager). I would recommend Derrick to anyone looking to develop and run an online store.

Jason Lavin

CEO, Golden Communications

Derrick Chan is one of the very few multi-channel E-commerce professionals that I would highly recommend. His understanding of the eCommerce world from marketing, strategy, grasp of the industry changes is the best out there.

Stephen Leitch

Consultant, Roland Consulting

Derrick was able to build Clover’s multichannel eCommerce business from the ground up, and was able to recruit and effectively manage customer care, merchandising, and marketing teams. He is a thoughtful manager and patient teacher. Derrick has been a pleasure to work with and I hope our paths cross again in the future!

Bob Casey

VP, Clover Wireless

Derrick’s Stats

Years of Experience

eCommerce SiteS

Happy Clients

Interested in learning more?