eCommerce Consultant and Leader

eCommerce Consultant Providing Strategy and Tactical Execution for Companies Seeking Growth and ROI


Strategy, execution and organization


A/B and multivariate testing 


Local SEO and customer experience


Integrated customer experience


SEO, SEM, SMM and email marketing


Budgeting, forecasting and deep analysis




For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries.  As an eCommerce consultant I’ve worked with clients across almost every industry.  As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.




Here are a few examples of my previous work


YEXT + Taco Bell


I had the privilege to recommend and implemented YEXT at Taco Bell, which dramatically increase incremental traffic to our 7,000 restaurants.

Revenue Impact

366% increase in organic revenue

Read Case Study
Traffic Impact

131% increase in organic traffic




Derrick is an e-commerce/digital guru. We worked together on several huge initiatives at Taco Bell and outside of his wealth of knowledge he is an authentic person. Honest and fun to work with. His technical ability and marketing experience makes him extremely valuable to any team.

Veronica Luna

Sr. Manager, Taco Bell


Derrick is an incredibly talented Ecommerce and digital marketing leader. It’s rare to find a professional who has the ability to throw on a blazer and present in front of the C-Suite while simultaneously being able to get into the weeds and skillfully discuss technical requirements with developers… 

Ari Nahmani

CEO, Kahena Digital


I worked with Derrick through a multi-year complex ecommerce implementation program. Derrick has a strong ecommerce strategy vision and ability to translate it into practical and actionable solutions. Pulling from his background and deep understanding of ecommerce technology platforms…

Jonathan Maier

Principle Program Architect, Salsify


Derrick Chan is an eCommerce expert. He had great command on both B-2-B and B-2-C eCommerce strategies and is also very technical (comes in very handy as a project manager). I would recommend Derrick to anyone looking to develop and run an online store.

Jason Lavin

CEO, Golden Communications


Derrick Chan is one of the very few multi-channel E-commerce consultants that I would highly recommend. His understanding of the eCommerce world from marketing, strategy, grasp of the industry changes is the best out there.

Stephen Leitch

Consultant, Roland Consulting


Derrick was able to build Clover’s multichannel eCommerce business from the ground up, and was able to recruit and effectively manage customer care, merchandising, and marketing teams. He is a thoughtful manager and patient teacher. Derrick has been a pleasure to work with and I hope our paths cross again in the future!

Bob Casey

VP, Clover Wireless


Derrick’s Stats



Years of Experience


eCommerce SiteS


Happy Clients

Interested in learning more?


Platform Specific Experience


As an eCommerce consultant, I’ve worked with many different platforms.


Marketplace Platforms

AmazonebayChannel Advisor

CRM Platforms

SalesforceSugar CRMZoho