Tag: Magento

magento customer segmentation

Magento Enterprise – Customer Segmentation

One very powerful tool that Magento Enterprise offers is the ability to segment customers so that you can offer them a personalized shopping experience.  Here is a quick screen shot guide to help you setup customer segmentation, then display unique banners to those segments. (Step 1) Log into the Magento admin and mouse over Customers…
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eCommerce platform cost vs capabilities

Upgrading your eCommerce platform

Upgrading your eCommerce platform is a lot like picking your first eCommerce platform, but with one major difference.  When you are brand new to eCommerce you can only assume what you want vs. what you don’t need.  Much like a first time home buyer, you don’t know what you don’t know.  For those that have…
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How To Choose The Right ECommerce Platform

How to choose the right eCommerce platform

Revised 1/6/18 When selecting the right eCommerce platform there are multiple variables that have to be taken into consideration.  I’ve read a ton of platform reviews over the years.  Some I found to be pretty good, but generally I didn’t like what I found online.  Most reviews just talk in general terms such as “the…
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shopping cart abandonment

Shopping Cart Abandonment

One of the best presentations I’ve sat through at Conversion Conference 2012 was the session about Shopping Cart Abandonment. In the past online marketing professionals always talked about shopping cart abandonment like it was a bad thing. It turns out recent studies have proven that cart abandonment =/= bad, it is actually a good thing…
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