Derrick Chan


For over a decade, Derrick Chan has been helping companies to grow their eCommerce sales across almost every industry.  Derrick combines his online marketing knowledge with his technical background to provide a holistic approach in providing eCommerce solutions.  With over 20 eCommerce websites under his belt, Derrick specializes in multi-channel and Omni-channel eCommerce ecosystems.  Here are some of his qualifications:

- Over a decade of eCommerce expertise
- Certified Magento Solution Specialist
- Shopify Partner
- 24+ successfully completed eCommerce projects
- Experience with 8 of the top eCommerce platforms
- Top 1% ebay enterprise sellers
- Managed 8 different ebay Top Rated Seller stores
- Expertise in eCommerce, email marketing, SEO, SEM, SMM and analytics

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Derrick Chan
eCommerce Expert

Current Role

As Director of eCommerce at Taco Bell Corp, Derrick Chan oversees the user experience strategy and design for multiple platforms across the company including and Taco Bell’s mobile app. Derrick joined Taco Bell, with over 9 years of experience designing and building eCommerce websites in almost every industry, to help re-imagine the customer experience from ordering ahead online to pick-up in-store. In addition to user experience, Derrick also oversees online merchandising, digital content and SEO for the brand.

(Click To View Forbes Article)

Featured in Forbes

Taco Bell recently announced a partnership with artificial intelligence company Certona to create a more personalized experience for its 5 million mobile app users.  As Director of eCommerce, I led the Certona implementation project and integrated their AI recommendation engine with our mobile app and kiosk.  This new partnership caught the attention of Forbes, which lead to the following article which addressed the rising interested in the Quick Service Restaurant industry in applying AI technology to provide a more personalized shopping experience.

Mobile CX Summit

I had the honor of representing Taco Bell at the CONNECT The Mobile CX Summit 2018 in Chicago.  I was asked to speak about Designing the Best Mobile Ordering Experience and what that means for the QSR industry.  It was a pleasure sharing some of the challenges, success and best practices that my team and I experienced on our mobile website and app.

Designing the Best Mobile Ordering Experience