Tag: BigCommerce

How To Choose The Right ECommerce Platform

How to choose the right eCommerce platform

Revised 1/6/18 When selecting the right eCommerce platform there are multiple variables that have to be taken into consideration.  I’ve read a ton of platform reviews over the years.  Some I found to be pretty good, but generally I didn’t like what I found online.  Most reviews just talk in general terms such as “the…
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bigcommerce

eCommerce Tracking code for BigCommerce

If you are using Bigcommerce and you’ve experienced issues with your Google Analytics conversion tracking, your not alone. This is a known issue, for a long time now, which Bigcommerce sellers have faced. Below is a tracking code script that works better than the default Google Analytics script. It still isn’t 100% accurate, but it…
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shopping cart abandonment

Shopping Cart Abandonment

One of the best presentations I’ve sat through at Conversion Conference 2012 was the session about Shopping Cart Abandonment. In the past online marketing professionals always talked about shopping cart abandonment like it was a bad thing. It turns out recent studies have proven that cart abandonment =/= bad, it is actually a good thing…
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