Category: eCommerce Platforms

shopify web developer

The Top 3 Benefits of Hiring a Shopify Web Developer

Looking to Hire a Shopify Web Developer? You are taking the first step to building the eCommerce store of your dreams. There is a lot of merit with DIY. It helps to build your professional knowledge and expertise base. It allows you to add your own creative spin to your site. Most importantly for a…
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should i use shopify

Should I use Shopify?

If you are starting an eCommerce business or if you are considering a new platform, you are probably considering “should I use Shopify?”.  Shopify has been one of the fastest growing eCommerce platforms over the past five years.  Just take a look at Google Trends to see how it has been trending compared so other…
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Amazon Will Shut Down Amazon Webstore

I just got back from IRCE Focus in Los Angeles and sources confirm that Amazon will shut down Amazon Webstores in 2016.  Although this will not impact Amazon at all in regards to their marketplace, it signifies that Amazon finally gave up in competing with eCommerce platform players such as Shopify and Magento.  Although Amazon…
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magento customer segmentation

Magento Enterprise – Customer Segmentation

One very powerful tool that Magento Enterprise offers is the ability to segment customers so that you can offer them a personalized shopping experience.  Here is a quick screen shot guide to help you setup customer segmentation, then display unique banners to those segments. (Step 1) Log into the Magento admin and mouse over Customers…
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eCommerce platform cost vs capabilities

Upgrading your eCommerce platform

Upgrading your eCommerce platform is a lot like picking your first eCommerce platform, but with one major difference.  When you are brand new to eCommerce you can only assume what you want vs. what you don’t need.  Much like a first time home buyer, you don’t know what you don’t know.  For those that have…
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How To Choose The Right ECommerce Platform

How to choose the right eCommerce platform

Revised 1/6/18 When selecting the right eCommerce platform there are multiple variables that have to be taken into consideration.  I’ve read a ton of platform reviews over the years.  Some I found to be pretty good, but generally I didn’t like what I found online.  Most reviews just talk in general terms such as “the…
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bigcommerce

eCommerce Tracking code for BigCommerce

If you are using Bigcommerce and you’ve experienced issues with your Google Analytics conversion tracking, your not alone. This is a known issue, for a long time now, which Bigcommerce sellers have faced. Below is a tracking code script that works better than the default Google Analytics script. It still isn’t 100% accurate, but it…
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