At Taco Bell, we continuously strive to provide a best in class user experience, whether ordering in the Drive-Thru, In-store or even online. To ensure our customers have a great ordering experience we want to serve up the most relevant product recommendations to help our customers find the food they crave most. Today, personalization is no longer just a nice to have but rather a customer expectation thanks to companies like Amazon, Netflix, Spotify and even Target. This is why we partnered with Certona to leverage their AI machine learning technology to enhance our upsell and cross-sell capabilities on our mobile app.
eCommerce Expert at ECOMsultant
For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.
Latest posts by Derrick Chan (see all)
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- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
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