Applying AI Technology To Taco Bell

taco bell derrick chan certona ai

taco bell derrick chan certona ai

At Taco Bell, we continuously strive to provide a best in class user experience, whether ordering in the Drive-Thru, In-store or even online.  To ensure our customers have a great ordering experience we want to serve up the most relevant product recommendations to help our customers find the food they crave most.  Today, personalization is no longer just a nice to have but rather a customer expectation thanks to companies like Amazon, Netflix, Spotify and even Target.  This is why we partnered with Certona to leverage their AI machine learning technology to enhance our upsell and cross-sell capabilities on our mobile app.

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Derrick Chan

Derrick Chan

eCommerce Consultant at ECOMsultant
Derrick started his career as an Online Marketing Manager for a small eCommerce company that bought and sold used cell phones.For the past 9 years Derrick has covered the full spectrum of eCommerce positions, ranging from Sr. eCommerce Project Manager to Director of eCommerce for multiple companies.

Derrick has developed an expertise in B2C and B2B eCommerce, especially for sellers that have a presence on multiple sales channels (e.g. web, ebay, amazon, wholesale, retail, etc.) He is currently helping Taco Bell to pioneer eCommerce for the QSR (Quick Service Restaurant) industry.Derrick started ECOMsultant as a way to help other businesses outside of his day job to achieve their online sales goals.
Derrick Chan

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