Applying AI Technology To Taco Bell

taco bell derrick chan certona ai

At Taco Bell, we continuously strive to provide a best in class user experience, whether ordering in the Drive-Thru, In-store or even online.  To ensure our customers have a great ordering experience we want to serve up the most relevant product recommendations to help our customers find the food they crave most.  Today, personalization is no longer just a nice to have but rather a customer expectation thanks to companies like Amazon, Netflix, Spotify and even Target.  This is why we partnered with Certona to leverage their AI machine learning technology to enhance our upsell and cross-sell capabilities on our mobile app.

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Derrick Chan

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