Challenge

To become more of a lifestyle brand, Taco Bell wanted to introduce a new DTC merchandise business called “Taco Shop”.  The challenge was building a completely new division of the business that didn’t previously exist.  We had to find a partner that could help us with product design, manufacturing, distribution and fulfillment.

Solution

The Taco Bell merchandising and licensing team did an outstanding job in finding the right partners.  I worked with them to design and build the eCommerce site which had to integrate with our internal systems to support our B2B businesses.  Taco Shop was initially built on a custom system run by our fulfillment partners but later we migrated the site onto Shopify Plus to improve performance and control.

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Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

Latest posts by Derrick Chan (see all)

• COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
• Applying AI Technology To Taco Bell - January 25, 2020
• ONWARD 2018 Taco Bell Brand Award - November 11, 2018