It was an honor accepting the Brand of the Year award at ONWARD 2018 on behalf of Taco Bell.  It has been an absolute pleasure working with YEXT to optimize Taco Bell’s local search results.  I’ve been able to work on SEO for the past 10 years and local SEO has been a strong focus for the last 5+ years.  With the switch from PC to mobile, local SEO is only going to become more and more relevant.  It’s been amazing being able to optimize local search for Taco Bell, a band with thousands of locations.

So what is the ONWARD 2018 Brand Award?

“The Brand of the Year is delivering consistent and accurate digital knowledge across discovery channels and AI-powered search and services. This brand provides a superior customer experience by being everywhere its customers are.

Winner: Taco Bell has achieved incredible success increasing its visibility in organic AI-powered search and is leveraging its performance metrics to gain deeper insight into its customers’ behavior and experience.“

For more details check out the official YEXT announcement for all their winners.

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Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

Latest posts by Derrick Chan (see all)

• COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
• Applying AI Technology To Taco Bell - January 25, 2020
• ONWARD 2018 Taco Bell Brand Award - November 11, 2018