Project goal
Seven Seas Swimwear originally reached out to me for help modify their Product List Page to add the ability to filter by color. After helping them with that request they asked me how they could improve their overall user experience. One of the first things I noticed was how they sold tops vs bottoms separately, without offering an easy way for customers to purchase the matching swim suite.
Solution
We implemented a “Complete the look” feature on their product pages so we could make it super easy for customers to buy the whole outfit all at the same time, while still giving them the flexibility to select a different size for each piece of their swim suite.
eCommerce Expert at ECOMsultant
For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.
Latest posts by Derrick Chan (see all)
- COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
