Project goal

Sorbus Beauty sells a high quality makeup organizer that is modular, beautiful and affordable. They had an existing Shopify site but their site was not optimized for Mobile and their overall site design needed work. They asked me to review their site and provide UX design recommendations on how to improve their site usability.

Solution

I worked with Sorbus to redesign their site using a new customized theme to make the site mobile friendly and to adjust the site layout to optimize for conversion.

This included redesigning their Product List Page (PLP) to show products right away, instead of showing nothing but a category banner that added little to no value.

This also included redesigning their Product Detail Page (PDP) to clearly show the Add-To-Cart above the fold and removing the left navigation to de-clutter the PDP.

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Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

Latest posts by Derrick Chan (see all)

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• ONWARD 2018 Taco Bell Brand Award - November 11, 2018