Are you a B2B business that is thinking of selling direct to consumers?
As retailers gain more customers they inevitably demand lower costs from their suppliers to increase their own margins. Unfortunately the internet has made it more difficult to maintain a B2B business because consumers are now clicks away from ordering any product. Luckily, B2B sellers can also take advantage of the internet and sell directly to consumers. You might be wondering, how B2B business can switch to B2C eCommerce model.
How To Sell Direct To Consumers
There are two ways for a B2B businesses to switch to a B2C model without upsetting your B2B clients:
Maintain MAP Pricing
Minimum Advertised Price (MAP) pricing is when a B2B business sells to consumers at full retail value. This is the most transparent way where B2B clients know you are selling to consumers. They don’t feel threatened because you are selling at full retail whereas they can discount their items if they want to. This method works best for business that have a strong brand reputation both from consumers and resellers. In this approach you would use one website domain where B2B clients would have registered accounts that grant them access to special pricing and potentially products. Depending on the eCommerce platform you choose, you may be able to offer customer specific pricing as well as support advanced shipping logic based on B2B vs. B2C orders.
Create a Flanker Brand
For sellers that do not want their B2B clients to find out they are selling direct to consumers a flanker brand makes the most sense. A flanker brand is when a company creates a new brand to enter into the same existing market that they already service, but the new brand focuses on targeting a different set of customers (e.g. B2C instead of B2B). This way your B2B clients will just think the new flanker brand is another new competitor instead of their supplier. Creating a flanker brand can be tricky depending on how willing or unwilling a company is to getting caught by one of their B2B customers. For example, a true flanker brand would typically want to fulfill orders from a separate location. That way a B2B customers can’t look at the return address and realize it is actually shipping from the same address as their supplier. Flanker brands make a lot of sense when a business may have a strong brand reputation among B2B customers but not the general B2C consumer.
I’ve had a good amount of experience running both types of eCommerce businesses. Neither is better than the other, they both have their pros and cons, it really just depends on the situation. If you want help converting your B2B business to a B2C eCommerce business (or a B2B and B2C eCommerce business), feel free to contact me.
- COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
143 Responses
[…] best casino slots for ipad […]
[…] sildenafil tablets 50mg […]
[…] generic cialis 60mg […]
[…] vidalista 40 cialis […]
[…] viagra 50 mg […]
[…] casino slots for android […]
cheapest viagra 100mg
cheapest viagra 100mg
sildenafil price 100mg
sildenafil price 100mg
[…] levitra cost walmart […]
[…] sildenafil 25 mg mexico […]
cheap cialis
cheap cialis
cialis daily pill
cialis daily pill
[…] generic cialis price […]
[…] buy cialis online legal […]
cialis costco price
cialis costco price
no rx viagra
no rx viagra
[…] online pharmacy tech classes […]
[…] can a woman take sildenafil tablet […]
buy azithromycin
buy azithromycin
[…] viagra prescription medicine […]
meloxicam vs ibuprofen
meloxicam vs ibuprofen
covid ivermectin
ivermectin oral 0 8
albuterol tablets price
order ventolin online
ivermectin 0.5 lotion
stromectol how much it cost
cialis super active
cialis mg
best price genuine viagra
generic viagra for women
buying viagra
generic viagra in usa
ivermectin dr pierre kory
ivermectine posologie
amazon ivermectina para humanos
ivermectin oral
purchase ventolin hfa
albuterol pills for sale
flcc covid protocol
flccc ivermectin
frontline critical care alliance
flcc blackboard
flccc ivermectin
flccc ivermectin
stromectol drug
stromectol covid
ivermectin 9 mg
buy stromectol
stromectol xr
cost of ivermectin cream
stromectol nz
ivermectin virus
stromectol ivermectin buy
cost of ivermectin medicine
cost of ivermectin pill
ivermectin tablet 1mg
ivermectin cost in usa
buy stromectol online
ivermectin new zealand
stromectol price in india
ivermectin pill cost
ivermectin stromectol
ivermectin tablet price
ivermectin over the counter canada
ivermectin kaufen
order ivermectin
ivermectin uk
ivermectin tablets for sale
[…] buy cheap viagra and cialis […]
how much does ivermectin cost
where to purchase ivermectin
order ivermectin
stromectol tablets
buy stromectol
stromectol price
is ivermectin safe for humans
order ivermectin
ignition casino us
ignition casino withdrawal
ivermectin treatment for covid
cost of ivermectin
tadalafil cialis
cialis2022gens
buy prednisone for sale
prednisone 5mg for sale
canada drug cialis
cialis tadalafil
tadalafil buy
tadalafil online purchase
provigil 100 mg cost
provigil buy india
stromectol 3mg
ivermectin cost in usa
viagra without doctor prescription
levitra vs sildenafil
ivermectin cream 1%
ivermectin 8 mg
buy generic cialis daily
cialis website
generic viagra for women
viagra online usa cheap
generic cialis 2017
generic cialis 2017
buy ivermectin
ivermectin uses
how to buy cialis in india
online generic cialis canada
cialis with dapoxetine
tadalafil generic where to buy
how long does tadalafil last
cialis effects
how to get cheap sildenafil online
sildenafil pills
discount tadalafil
generic name for cialis
calis
canada cialis pills
buy ivermectin
ivermectin 4 mg
sildenafil pills
purchase sildenafil tablets
sildenafil tablets for sale
purchase sildenafil pills
cialis 20mg online
cialis pills
how to buy cialis in canada
cialis prescription prices
best cialis discount
cialis with prescription online
cheap cialis without prescription
10mg tadalafil without prescription
prednisone 20mg per day
want to buy prednisone
how to get cialis without a prescription
how much is prescription cialis
molnupiravir covid
covid-19 pill
1signature
tadalafil powder suppliers
marley generics cialis
when will cialis be generic
cialis professional
cialis without a doctor prescription usa
tadalafil powder bulk
ivermectin 18mg
imverctin
does prednisone make you sleepy
does prednisone make you sleepy
teva sildenafil
que es viagra
cialis dosis
cialis walmart
casino online real money
real money online casino
cialis price
what is cialis
buy ivermectin
molnupiravir and ivermectin
where to buy ivermectin in canada
stromectol
online casino usa real money
free slots win money instantly
azithromycin 500g
azithromycin 500g
what is cialis
generic
where can i purchase viagra
sildenafil online
cialis without a doctor prescription
cialis coupon
cephalexin chewable
cephalexin chewable
cipro classification
cipro classification
azithromycin sunlight
azithromycin sunlight
stromectol tablets
ivermectin mexico
generic tadalafil without prescription
can i buy cialis without a prescription
[…] snafi tadalafil 20mg […]
cialis prescription usa
cialis canada no prescription
stromectol tab
ivermectin 4000 mcg
ivermectin for scabies
stromectol for head lice
flagyl ivg
flagyl ivg
ivermectin for sale humans
ivermectin without a doctor prescription
erythromycin ophthalmic
erythromycin ophthalmic
prescriptions ciprofloxacin
prescriptions ciprofloxacin
azithromycin burning
azithromycin burning
cefdinir 125
cefdinir 125
cap cephalexin
cap cephalexin
celebrex and celexa
celebrex and celexa
where to buy stromectol online
ivermectin 8000
can you buy furosemide over the counter in uk
furosemide 500mg tablets
furosemide without a prescription
furosemide online canada
ivermectin 0.5% lotion
driponin online
best research tadalafil
side effects of tadalafil
ivermectine kopen
where to purchase ivermectin
flccc ivermectin prophylaxis
stromectol tablets buy
buy stromectol canada
stromectol tablets buy online
stromectol usa
ivermectin for covid
stromectol generic
ivermectin 5ml
luckyland casino online
luckyland slots play
oral ivermectin cost
ivermectin 3mg for lice
stromectol for head lice
ivermectin on line sales
cost of ivermectin 1 cream
ivermectin ireland
ivermectin kaufen schweiz
ivermectin cost canada
buy ivermectin pills
ivermectin 4 tablets price
ivermectin in australia
ivermectin 3mg
buy stromectol
ivermectin canada
where to buy stromectol
stromectol 3mg cost
generic cialis drugs
cheapest online generic cialis
ivermectin in diabetic patients
ivermectin in india
ivermectin covid
how is ivermectin made
order ivermectin
ivermectin for humans over the counter
can you get ivermectin over the counter
ivermectin 3
ivermectin 0.1
ivermectin 4000 mcg
viagra
viagra
sildenafil citrate
sildenafil citrate
revatio
revatio
viagra generic
viagra generic
Comments are closed.