Category: eCommerce Strategy

ebay listing template image

Custom eBay Listing Template

If you are serious about selling on eBay as a business you have to use a professional looking eBay listing template.  One of the best features of selling on eBay, instead of another marketplace, is that eBay offers sellers the ability to control their product descriptions by providing custom HTML templates.  This is a huge…
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ecommerce shipping

eCommerce Shipping Tip & Tricks

One of the most tedious and painful aspects of eCommerce is dealing with shipping.  However, this is one of the most important subjects to cover because eCommerce shipping can make or break your business in terms of profitability.  Shipping is a pretty broad subject because it covers everything from shipping cost, what shipping methods are…
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magento customer segmentation

Magento Enterprise – Customer Segmentation

One very powerful tool that Magento Enterprise offers is the ability to segment customers so that you can offer them a personalized shopping experience.  Here is a quick screen shot guide to help you setup customer segmentation, then display unique banners to those segments. (Step 1) Log into the Magento admin and mouse over Customers…
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eCommerce platform cost vs capabilities

Upgrading your eCommerce platform

Upgrading your eCommerce platform is a lot like picking your first eCommerce platform, but with one major difference.  When you are brand new to eCommerce you can only assume what you want vs. what you don’t need.  Much like a first time home buyer, you don’t know what you don’t know.  For those that have…
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How To Choose The Right ECommerce Platform

How to choose the right eCommerce platform

Revised 1/6/18 When selecting the right eCommerce platform there are multiple variables that have to be taken into consideration.  I’ve read a ton of platform reviews over the years.  Some I found to be pretty good, but generally I didn’t like what I found online.  Most reviews just talk in general terms such as “the…
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dimensional weight shipping formula

Dimensional Weight Shipping

In 2015, both FedEx and UPS switched over to dimensional weight shipping.  This is a huge issue for almost everyone in the eCommerce industry because no longer is it enough to just know your product weight. What is dimensional weight shipping? Dimensional weight shipping is pretty straight forward, but it takes some work when trying…
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Reporting Trademark Violation

If you are a manufacturer or brand owner selling your products online, you will inevitably have to deal with reporting trademark violation from other sellers on various online sales channels.  Here are some helpful links to help you report trademark violators on the top three online sales channels: Google Amazon eBay On…
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internet marketing

Basic online marketing for eCommerce websites

Interested in learning basic online marketing for eCommerce websites?  Once you have your new eCommerce website and the team to manage your online business, you have to drive traffic to your store.  The top five basic online marketing methods every eCommerce company should focus on, at least initially, are: Search Engine Optimization (SEO) Search Engine…
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ebay consulting

Increasing eBay Seller Score

A lot of clients ask me to teach them tricks for increasing eBay Seller Score. The problem with this question is that there are a ton of answers to this question and some of those answers work together better than others. for example, if you want to increase sales become a Top Rated Seller (TRS)…
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ebay training

How to build a strong brand on eBay

There is more to selling on ebay than just being the lowest priced seller.  If you want to be one of the top sellers in your category on ebay, you need to learn how to build a strong brand on eBay first.  Selling on eBay is a lot like selling in a retail store. You…
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