If you are using Bigcommerce and you've experienced issues with your Google Analytics conversion tracking, your not alone. This is a known issue, for a long time now, which Bigcommerce sellers have faced. Below is a tracking code script that works better than the default Google Analytics script. It still isn't 100% accurate, but it is better than nothing. Once I find a full proof solution I will update this post.
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'domain.com');
// ga('require', 'linkid', 'linkid.js');
// ga('require', 'displayfeatures');
ga('send', 'pageview');
ga('require', 'ecommerce', 'ecommerce.js');
function trackEcommerce() {
this._addTrans = addTrans;
this._addItem = addItems;
this._trackTrans = trackTrans;
}
function addTrans(orderID,store,total,tax,shipping,city,state,country) {
ga('ecommerce:addTransaction', {
'id': orderID,
'affiliation': store,
'revenue': total,
'tax': tax,
'shipping': shipping,
'city': city,
'state': state,
'country': country
});
}
function addItems(orderID,sku,product,variation,price,qty) {
ga('ecommerce:addItem', {
'id': orderID,
'sku': sku,
'name': product,
'category': variation,
'price': price,
'quantity': qty
});
}
function trackTrans() {
ga('ecommerce:send');
}
var pageTracker = new trackEcommerce();
</script>
eCommerce Expert at ECOMsultant
For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.
Latest posts by Derrick Chan (see all)
- COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
