Challenge
Taco Bell launched a new line of branded tortilla chips which were being distributed in many retail stores across the nation. Our marketing team asked us to help build them a site to market our chips as well as offer a store locator so our fans could find their favorite chips.
Solution
We built a simple Shopify site that offered an easy to use store locator which integrated with our distribution data to ensure fans could find each type of chip. Although the site isn’t an eCommerce store, we used Shopify as our CMS due to its site security and scalability for performance.
eCommerce Expert at ECOMsultant
For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.
Latest posts by Derrick Chan (see all)
- COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
