Challenge
STILLEN is a leader in the aftermarket automotive performance parts industry. They came to GoldenComm looking for an eCommerce site that would help them to scale their online sales. The challenge was building a site that would support their 50,000+ product catalog with over 18,000 different Year, Make and Model fitment combinations.
Solution
This ended up being a highly customized Magento Enterprise Edition website that I worked on while employed at Golden Communications. I closed the deal, provided eCommerce strategy and oversaw the project. Some of the key custom features include:
- An easy to use Year/Make/Model filter
- Related, Cross-sell and Upsell products filtered by Year/Make/Model
- Highly custom shipping logic
- Mobile friendly interface
- Up-sell emails based on previous purchase history
- Cart recovery emails
eCommerce Expert at ECOMsultant
For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.
Latest posts by Derrick Chan (see all)
- COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
