Challenge

Salt Water Luxe was a start up that needed a simple and easy to use eCommerce site where they could support their beach style apparel sales.  I worked on Salt Water Luxe while I was Director of eCommerce at Golden Communications.  I worked with the clients to understand their business needs to help them figure out the ideal eCommerce solution.

Solution

Since they were heavily focused on social media marketing we chose Shopify as their platform.  Since they were just getting started the initial build and design was straight forward.  The only custom aspect was they wanted a “look book” where customers could easily add multiple items to cart at once.  As their business scales we simplified their site to support their growing catalog and traffic.

• Author
• Recent Posts

Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

Latest posts by Derrick Chan (see all)

• COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
• Applying AI Technology To Taco Bell - January 25, 2020
• ONWARD 2018 Taco Bell Brand Award - November 11, 2018