Challenge
Originally built on ASPdotNet Storefront, Finelinens.com is a high end home decor retailer that sells linens, sheets, towels and furniture. I worked on this site when I was employed at GoldenComm years ago. I helped this site with eCommerce strategy, online marketing support and eventually the client wanted to upgrade the site onto a more power eCommerce platform.
Solution
After leaving GoldenComm, Dave reached out to me and asked for advice on which platform her should pick. I convinced him to switch to Magento, mainly because his catalog and business needed were a good fit for the platform. GoldenComm helped Finelinens.com with the build, by the time I already left the agency. Some of the key features of this website are:
- Custom monogram feature
- Rewards program
- RMA functionality
- Ability to split shipments for drop ship orders
- Cart recovery emails
- Integration with Bronto for Marketing Automation
- Advanced auto suggestive search
eCommerce Expert at ECOMsultant
For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.
Latest posts by Derrick Chan (see all)
- COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
- Applying AI Technology To Taco Bell - January 25, 2020
- ONWARD 2018 Taco Bell Brand Award - November 11, 2018
