Total Gym



Everyone knows Chuck Norris and Christie Brinkley as the face of Total Gym.  Total Gym at the time sold mainly through distributors or direct to Gyms, but they wanted an eCommerce site to help them grow their on line sales.  The challenge was building them an eCommerce site that met their fulfillment requirements while at the same time providing a social content hub for the brand.


This was a highly customized ASPdotNet Storefront which was built to offer customers not only a site that they could purchase from, but rather an online community where they could learn about the product and watch instructional videos as well as schedule training courses.  I was the Project Manager that oversaw this site when I was employed at GoldenComm.  Here are some of the core features of this site:

  • Multiple product detail templates with custom attributes
  • CMS for products, events and videos
  • Custom built event calendar and ticket system
  • Facility and trainer locator functionality
  • International distributor directory
  • Custom lead generation forms with downloadable content
  • Customized shipping logic
  • Fully integrated social hub
Derrick Chan