Challenge

Everyone knows Chuck Norris and Christie Brinkley as the face of Total Gym.  Total Gym at the time sold mainly through distributors or direct to Gyms, but they wanted an eCommerce site to help them grow their on line sales.  The challenge was building them an eCommerce site that met their fulfillment requirements while at the same time providing a social content hub for the brand.

Solution

This was a highly customized ASPdotNet Storefront which was built to offer customers not only a site that they could purchase from, but rather an online community where they could learn about the product and watch instructional videos as well as schedule training courses.  I was the Project Manager that oversaw this site when I was employed at GoldenComm.  Here are some of the core features of this site:

• Multiple product detail templates with custom attributes
• CMS for products, events and videos
• Custom built event calendar and ticket system
• Facility and trainer locator functionality
• International distributor directory
• Custom lead generation forms with downloadable content
• Customized shipping logic
• Fully integrated social hub

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Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

Latest posts by Derrick Chan (see all)

• COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
• Applying AI Technology To Taco Bell - January 25, 2020
• ONWARD 2018 Taco Bell Brand Award - November 11, 2018