Challenge

Three Day Tool is a supplier of Riveting tools for the trucking industry.  Most of their sales were done over the phone but they wanted to invest into an eCommerce site to streamline their business and accept orders 24/7.

Solution

Thee Day Tool was a Magento 2.0 project that I originally started back when I was working at Golden Communications.  Three Day Tool hired me as a consultant after I left Golden Communications to help them optimize their site and to provide eCommerce strategy to help them grow their online sales.  Since we started working together I’ve helped them to increase their online sales by 41%, grew their conversion rate by over 28% and increased their average order value by 9.24%.  Here are some of the key enhancements made to their site:

• Redesigned home page to increase conversion
• Optimized product search capabilities
• Redesigned product detail page
• Optimized product data to improve SEO and search results
• Improved up-sell, cross-sell and promotion of parts

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Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

Latest posts by Derrick Chan (see all)

• COVID-19 Has Forced Many Business To Ask, How Do I Start Selling Online? - May 25, 2020
• Applying AI Technology To Taco Bell - January 25, 2020
• ONWARD 2018 Taco Bell Brand Award - November 11, 2018