Challenge

Fast Lane Wireless was an eCommerce website I built back when I worked for Full Circle Wireless, which eventually became Clover Wireless.  When I was the Marketing Manager at Full Circle Wireless, we partnered with Golden Communications, Inc. to build a custom eCommerce site to sell our new and used wireless devices.

Solution

I lead the design and development for Fast Lane Wireless, an eCommerce site built on ASPdotNet Storefront.  Fast Lane Wireless as a multi-channel eCommerce brand that sold new and used wireless devices across ebay, amazon, and multiple websites.  We integrated ASPdotNet Storefont with ChannelAdvisor, our multi-channel product/order processing platform.  We also made the site mobile friendly, optimized it for SEO and supported over 20,000 SKUs to cover all of the different make/model/carrier/conditions/colors that we carried.

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Derrick Chan

eCommerce Expert at ECOMsultant

For over a decade, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As Taco Bell’s eCommerce Director, I grew sales by 250%, from $40MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

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