Executive-Level Digital eCommerce Consultant for Businesses Ready to Grow
Every business reaches a point where incremental improvements are no longer enough.
Growth becomes more complex. Technology decisions become more expensive. Customer expectations continue to rise.
The question is no longer "How do we build a better website?"
It's "How do we build a better digital business?"
That's where I help.
With more than 18 years of experience leading digital commerce initiatives for brands including Taco Bell, Jollibee, Smashburger, and numerous direct-to-consumer businesses, I work alongside executive teams to develop practical digital strategies that improve customer acquisition, increase conversion, strengthen retention, and support long-term business growth.
Whether you're evaluating new technology, modernizing your digital customer experience, or building a roadmap for the next stage of growth, my role is to help leadership teams make better digital decisions.
Strategy Before Technology
One of the biggest mistakes organizations make is selecting technology before fully understanding the business problem they're trying to solve.
A new website won't fix an unclear customer journey.
A new CRM won't solve poor customer engagement.
A new eCommerce platform won't improve conversion if the underlying customer experience remains unchanged.
Technology should support strategy—not define it.
My approach begins by understanding your business objectives, operational challenges, customer expectations, and existing digital ecosystem before making recommendations.
My Philosophy
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Acquisition
Helping businesses attract qualified customers through SEO, local SEO, paid media, marketplaces, and digital marketing.
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Conversion
Improving customer experience, website performance, mobile experiences, merchandising, and conversion optimization.
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Retention
Increasing customer lifetime value through CRM, loyalty, personalization, lifecycle marketing, and customer engagement.
eCommerce Consultant Services
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Digital Strategy
Develop a clear roadmap aligned with your business goals, customer needs, and long-term growth objectives.
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Growth Assessments
Learn MoreIdentify the highest-impact opportunities across acquisition, conversion, retention, customer experience, analytics, and digital operations. Rather than delivering a generic audit, the goal is to provide leadership with a prioritized roadmap for growth.
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Digital Transformation
Evaluate existing technology, customer experiences, operational workflows, and organizational capabilities to identify opportunities for meaningful improvement.
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Platform Selection
Evaluate platforms such as Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce, Olo, Lunchbox, and other digital commerce technologies based on business requirements—not marketing claims.
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Customer Retention & CRM Strategy
Develop customer lifecycle strategies that improve repeat purchases, customer engagement, loyalty, personalization, and long-term customer value.
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Fractional eCommerce Leadership
Learn MoreFor businesses that need executive-level guidance without hiring a full-time leader, I provide ongoing strategic support, cross-functional leadership, and executive coaching.
Why Clients Work With Me
Most eCommerce consultants specialize in one area.
Some understand technology.
Others understand marketing.
Others focus exclusively on UX or analytics.
My background combines all of these disciplines.
Having led digital commerce initiatives for enterprise brands while working directly with executive leadership, product teams, developers, marketers, operations, and technology partners, I understand how digital decisions affect the entire business—not just the website.
That perspective allows me to bridge the gap between business strategy and technical execution.
Previous eCommerce Consultant Projects
Frequently Asked Questions
Do you provide implementation?
Yes.
Depending on the engagement, I can provide strategic consulting, oversee implementation, or work alongside trusted development partners to ensure projects are executed successfully.
Do you work with executive teams?
Yes.
Most engagements involve collaboration with executive leadership, marketing, technology, operations, and customer experience teams.
Do you only work with restaurants?
No.
While restaurants represent one of my deepest areas of expertise, I also work with consumer brands, manufacturers, healthcare organizations, retailers, and B2B businesses.
Do you offer fixed consulting packages?
Rather than offering one-size-fits-all packages, engagements are tailored to your business objectives, priorities, and organizational needs.