Jollibee is the flagship brand of Jollibee Foods Corporation, the largest and fastest growing Asian restaurant company in the world. With 70 stores in North America, 1300 stores across the globe and many more yet to come, our mission is to spread the joy of eating.
Background
Jollibee hired me as their VP of Digital to help them with their digital innovation transformation. Their website was an old WordPress site that was basically hardcoded. It didn't support online ordering and they did not have a mobile app.
Solution
We rebuilt their website on a custom frontend using Olo as their eCommerce platform, this allowed us to have full control of the user experience while maintaining a scalable, secure and stable eCommerce ordering experience across all digital channels (web, app, 3P Delivery and Kiosk). We were able to grow their digital sales from $45M to $146M within 4 years by continuously improving their online ordering experience, adding a loyalty program and optimizing each of their digital channels for conversion.