Strategic eCommerce Leadership for Orange County Brands

If you're looking for an experienced Orange County eCommerce consultant who understands how to grow revenue, improve customer experience, and build scalable digital commerce operations, you're in the right place.

I'm Derrick Chan, an eCommerce and digital transformation leader with more than 18 years of experience helping brands improve acquisition, conversion, and retention across digital channels.

Throughout my career, I've led digital commerce initiatives for brands including Taco Bell, Jollibee, Smashburger, Coffee Bean & Tea Leaf, and numerous direct-to-consumer brands across retail, consumer products, apparel, and manufacturing.

Today, I help Orange County businesses develop and execute digital commerce strategies that drive measurable business results.

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  • eCommerce Strategy & Growth Planning

    • Digital growth strategy
    • eCommerce roadmaps
    • Technology assessments
    • Digital maturity assessments
    • Omnichannel commerce strategy
  • Conversion Rate Optimization (CRO)

    • Customer journey analysis
    • Checkout optimization
    • Mobile experience improvements
    • User experience (UX) reviews
    • Revenue growth opportunities
  • Shopify Consulting

    • Shopify strategy
    • Shopify Web Development
    • Shopify Plus consulting
    • Platform migrations
    • Store optimization
    • App ecosystem evaluation
  • Digital Transformation

    • Customer experience strategy
    • Loyalty and retention programs
    • Customer data utilization
    • Mobile app strategy
    • Digital operating models
  • Restaurant Digital Commerce Consulting

    • Digital ordering ecosystems
    • Loyalty programs
    • Mobile applications
    • Olo strategy and optimization
    • Third-party delivery strategy
    • Restaurant digital maturity assessments
  • SEO & Local SEO Consulting

    • Local SEO strategy
    • Multi-location SEO
    • Location data management
    • Google Business Profile optimization
    • Technical SEO audits
    • Content strategy
    • AI Search Optimization (AEO)

Why Work With ECOMsultant?

Many consultants provide recommendations.

Few have actually led enterprise digital commerce organizations.

My experience includes:

Taco Bell

Led digital commerce initiatives that helped scale digital sales, customer acquisition, loyalty engagement, mobile ordering, and digital customer experiences across thousands of restaurant locations.

Jollibee North America

Led digital strategy and digital commerce growth across multiple restaurant brands, including mobile apps, web ordering, loyalty, CRM, analytics, and customer experience initiatives.

Direct-to-Consumer & Shopify Brands

Worked with businesses ranging from emerging startups to established consumer brands, helping improve website performance, customer experience, conversion rates, and online revenue.

  • Taco Bell

    Irvine, CA

  • Stillen

    Costa Mesa, CA

  • Medelita

    Irvine, CA

  • Lil'o'Blossoms

    Costa Mesa, CA

  • Nekter Juice Bar

    Ladera Ranch, CA

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Serving Businesses Throughout Orange County

I work with businesses throughout Orange County, including:

  • Irvine
  • Tustin
  • Costa Mesa
  • Newport Beach
  • Santa Ana
  • Anaheim
  • Orange
  • Huntington Beach
  • Fullerton
  • Laguna Niguel
  • Mission Viejo
  • Lake Forest

While many clients are local to Southern California, I also work with businesses across the United States.

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Ready to Accelerate Your eCommerce Growth?

Whether you're looking for strategic guidance, an independent assessment of your current digital business, or fractional leadership to help drive growth, I'd be happy to discuss your goals.

Schedule a consultation to learn how ECOMsultant can help your business improve acquisition, conversion, and retention across digital channels.

Frequently Asked Questions

What does an eCommerce consultant do?

An eCommerce consultant helps businesses improve digital performance through strategy, customer experience optimization, technology planning, analytics, conversion optimization, and digital growth initiatives.

Do you work with Shopify stores?

Yes. I have extensive experience helping businesses evaluate, launch, optimize, and grow Shopify and Shopify Plus stores.

Do you work with restaurant brands?

Yes. My background includes leading digital commerce initiatives for restaurant brands including Taco Bell, Jollibee, Smashburger, and other multi-location concepts.

Do you work with businesses outside Orange County?

Yes. While I am based in Orange County, California, I work with businesses throughout the United States.