Vertex Offroad offers premium seat covers focusing on trucks. Vertex was looking to improve their Shopify website by redesigning the site for conversion rate optimization (CRO) and adding the ability to filter products by fitment (Year, Make and Model).
By offering an Automotive Fitment feature, customers could ensure they were selecting the correct product for their vehicle. I worked with Ryan to update his Shopify store to have a better automotive fitment experience and redesigned his overall site. Since then Ryan has made improvements to his site over the years, but it was a fun project to work on with him back in 2019.