• ECOMMERCE STATEGY

    Helping companies with eCommerce strategy, solution architecture, execution, integrations and team structure.

  • Conversion Rate Optimization (CRO)

    Designing the best user experience based on actual data, industry best practices and mobile first design methodology.

  • Search Engine Optimization (SEO)

    Optimizing clients websites for both branded and non-branded terms using on-site, off-site and local SEO.

About Derrick Chan

For over 18 years, I’ve helped companies, large and small, grow their eCommerce sales across a myriad of industries. As an eCommerce consultant I’ve worked with clients across almost every industry.

When I was Taco Bell’s eCommerce Director, I grew sales from $20MM to $100MM, within 2 years, by re-imagining the QSR brand’s omni-channel customer experience – from ordering online to picking up in-store.

I recently helping led Jollibee Food Corporation's digital transformation and grew Jollibee's digital sales over 37% YoY for four years consecutively ($45M to $146M). 

Contact Derrick

Restaurant eCommerce Expert

I got to be a guest on the GoldenComm Podcast with Jason Lavin to discuss QSR eCommerce and how the food industry has gone digital. With 18 years of eCommerce experience, 10 specifically in the QSR industry, I’ve had the opportunity to experience all of the nuances of the QSR industry.

See Podcast
  • Taco Bell

    Taco Bell

    Project goal I was recruited by Taco Bell to help them transform its eCommerce presences from an MVP solution to an enterprise level Omni-channel experience. When I first joined the...

    Taco Bell

    Project goal I was recruited by Taco Bell to help them transform its eCommerce presences from an MVP solution to an enterprise level Omni-channel experience. When I first joined the...

  • Jollibee

    Jollibee

    Jollibee is the flagship brand of Jollibee Foods Corporation, the largest and fastest growing Asian restaurant company in the world. With 70 stores in North America, 1300 stores across the...

    Jollibee

    Jollibee is the flagship brand of Jollibee Foods Corporation, the largest and fastest growing Asian restaurant company in the world. With 70 stores in North America, 1300 stores across the...

  • Coffee Bean

    Coffee Bean

    BackgroundCoffee Bean’s legacy website was built on a dated Drupal platform. While the site supported basic informational pages, it struggled to handle the dual needs of modern online ordering (for...

    Coffee Bean

    BackgroundCoffee Bean’s legacy website was built on a dated Drupal platform. While the site supported basic informational pages, it struggled to handle the dual needs of modern online ordering (for...

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  • Veronica Luna

    (Sr. Manager, Taco Bell)

    Derrick is an e-commerce/digital guru. We worked together on several huge initiatives at Taco Bell and outside of his wealth of knowledge he is an authentic person. Honest and fun to work with. His technical ability and marketing experience makes him extremely valuable to any team.

  • Ari Nahmani

    (CEO, Kahena Digital)

    Derrick is an incredibly talented Ecommerce and digital marketing leader. It’s rare to find a professional who has the ability to throw on a blazer and present in front of the C-Suite while simultaneously being able to get into the weeds and skillfully discuss technical requirements with developers… 

  • Jonathan Maier

    (Principle Program Architect, Salsify)

    I worked with Derrick through a multi-year complex ecommerce implementation program. Derrick has a strong ecommerce strategy vision and ability to translate it into practical and actionable solutions. Pulling from his background and deep understanding of ecommerce technology platforms…

  • Jason Lavin

    (CEO, Golden Communications)

    Derrick Chan is an eCommerce expert. He had great command on both B-2-B and B-2-C eCommerce strategies and is also very technical (comes in very handy as a project manager). I would recommend Derrick to anyone looking to develop and run an online store.

  • Stephen Leitch

    (Consultant, Roland Consulting)

    Derrick Chan is one of the very few multi-channel eCommerce consultants that I would highly recommend. His understanding of the eCommerce world from marketing, strategy, grasp of the industry changes is the best out there.

  • Bob Casey

    (VP, Clover Wireless)

    Derrick was able to build Clover’s multichannel eCommerce business from the ground up, and was able to recruit and effectively manage customer care, merchandising, and marketing teams. He is a thoughtful manager and patient teacher. Derrick has been a pleasure to work with and I hope our paths cross again in the future!

YEXT + Taco Bell

I had the privilege to recommend and implemented YEXT at Taco Bell, which dramatically increase incremental traffic to our 7,000 restaurants.

TRAFFIC IMPACT

131% increase in organic traffic

REVENUE IMPACT

366% increase in organic revenue